David Smith and Adam Neale – Creative Team

Shoppers in the market for a luxury sports car tend to be low on time and high on expectations, so getting them to take a test drive can be tricky.

Jaguar F-TYPE Fastest Food transformed a test drive into an exhilarating fine dining experience, thanks to a bespoke drive-thru positioned 630ft below Auckland’s highest CBD restaurant, The Sugar Club.

It booked out in hours and turned heads for weeks.