David Smith and Adam Neale – Creative Team

Over summer Burger King became the key sponsor of eight of New Zealand’s largest music festivals. But there was a problem, flame-grilling equipment doesn’t travel well, so they had to find a novel way to get young New Zealanders talking about their hero product – The Whopper – inside and outside of events.

Our solution was to dress promo staff in a wardrobe that represented the key ingredients of The Whopper. Festival-goers were then challenged to ‘assemble a Whopper’ by locating all eight ingredients roaming around the events, and sharing a shot of each on social. One lucky contestant then won a trip to the international festival of their choice.