David Smith and Adam Neale – Creative Team

Bluebird has been one of New Zealand’s most loved family-friendly brands for decades. Fantastic… unless you want to appeal to a young family-less crowd. This campaign took the iconic Bluebird penguin and transformed it from a wholesome logo into a larger than life outfit that gave the wearer VIP treatment, and exclusive access, in the adventure capital of the world, Queenstown. A strictly R18 experience.